How To Succeed At Home

There are a ton of gurus, books, courses, seminars, coaching programs etc., all of them claiming to make you a genius, to reveal the Hidden Secrets of the Marketing Universe.

A few of them are genuinely good.

But I’m not going to promote any of them today.
Instead I’m going to quite an old saying:

“You can’t learn to ride a bicycle at a seminar.”

It really doesn’t matter what aspect of life we’re talking about, there’s an enormous difference between learning from a guru and actually doing it yourself. The bottom-line truth about really talented marketers comes down to one word.

Just one.

That word is: TESTING.

If you don’t test - if you don’t develop an idea, run it up the flagpole and see who salutes, with hard numbers and percentages - you really don’t know anything.

If you DO test - then you know what you know.
And nobody can argue with you. That’s all there is to it.

Does long copy work or is short copy better? Should I have a sales letter website or a traditional one?
Should I price this at $500 or $1000? Should I use a soft-sell approach or is hard-sell better?

The answer to every question is: test and find out.

You can quickly become obsessed with Google AdWords for that very reason: you can test things with such speedy precision. Split test two ads and measure the response to a tenth of a percent. Split test two landing pages on your website and see which one gets more orders or leads. Turn the test on, and turn it off - instantly.

You won’t know until you test.

Make It A Great Day.

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