How To Succeed At Home

Today, let’s talk about creating a landing page.  It’s also called by other names, such as:  Squeeze Page, Capture Page, etc.  There are many options that can be used when creating your landing page.  I’ll talk about a few of the basics that really should be used.

Here’s a short list of things to consider:

• Screen Size:  You want your landing page to be enticing and eye-catching, so it shouldn’t be too big.  The idea is to have it the right size so that it can be viewed on screen without having to scroll.  You want to make it as easy as possible for the visitor to your site to see your message.  So, a good suggested size would be 700 x 700 pixels.
• Heading:  A heading should be a short and precise sentence.  It should catch the attention of the reader by explaining your offer and how it will benefit them.  Something like: “A Realistic $250K First-Year Income Potential” would work.  The heading should be large, but not too large.  Here’s a good suggestion of the size, font and color.  Try 18 point, Tahoma in a red or blue color.
• Pre Headline:  The pre headline is put above and to the left of the heading.  It should be a smaller font than the Heading and should be in bold.
• Number of Words:  The number of words used in a landing page is important.  Again, you don’t want the page to be too long.  Keep the body of your landing page to 200 or less (not counting the heading).  You don’t want visitors to get bored and leave without opting-in and providing their information.  Of course, make sure that the grammar and spelling are correct.  There’s probably nothing that turns of prospects than bad grammar and misspelled words.
• Sub Headline:  The sub headline is obviously below the heading.  It can be right under it or under the body.  It can be something as simple as: “Read This Page”, or “Entrepreneurs Wanted”.
• Information Gathering Fields:  At the bottom of the landing page, you’ll need some fields that gather personal information from the visitor.  The number of fields should be less than five.  The options are numerous.  The first thing that is needed is their name and a way to contact them.  I prefer getting just their first name and their e-mail address.  That’s less intrusive and more likely to get a response.
• Submit Button:  You need a button that, when clicked, will give them access to a web site with more information and send their information to your auto-responder to automatically send them a pre-planned, informative set of e-mails explaining your product or opportunity.  Above, or below, the button you can add “Show Me How”, Free Instant Access” if you think it will help to get a visitor to submit their information.

The important thing to remember is to make your landing page simple, eye-catching and straight forward.  Make sure it’s honest.  In other words, don’t claim anything that is exaggerated or untrue.

Here’s my landing page to look at.

Make It A Great Day!

 Morgan Schouten

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